What is content-targeted advertising?

Simply put, it is advertising that is relevant to the theme or content of a Web page. Content-targeted advertising generates greater awareness and more clicks because the advertisements reach people when they are actively engaged with the topic.

What is Quigo's AdSonar Exchange and what does it mean to Web publishers?

AdSonar Exchange is a category-aligned network of publishers and advertisers brought together by Quigo to generate a content-targeted advertising marketplace.

AdSonar Exchange raises the "relevancy" bar. AdSonar borrows from traditional and tested marketing concepts by using content categories to begin matching relevant advertisers and publishers in a highly organized manner.

AdSonar for Publishers gives Web publishers an immediate way to place contextually relevant ads onto their Website, generating additional revenue without investing in costly infrastructure or timely sales calls. AdSonar provides Publishers with a way to add relevant content that enriches and monetizes their site.

How does AdSonar work?

AdSonar will give you a simple piece of code to place on the pages where you want ads to appear. Then AdSonar's proprietary algorithms automatically identify, match and deliver the most relevant ads to each page of content.

Why use Quigo AdSonar for Publishers?

Benefits of AdSonar for Publishers:

• Set-Up is Easy - You define choices such as ad format and placement. Once users click on AdSonar ads on your site, you start earning money. (AdSonar Supports dynamic and password protected sites *)
• Improve Ad Relevancy - Only advertisers in your category can appear on your site.
• Gain More Control - You can generate reports at the URL, domain and ad level to see where your ad revenues are originating.
• Increase Your Profits - You define your own default ads and even serve ads from your own listings to stop unprofitable "filler ads."

* Requires prior notification approval and valid login

How do I get AdSonar for Publishers?

It's easy! All you have to do is read our Terms of Service to make sure you and your site are eligible. Then fill out a simple application to get the process started.

If you are approved you'll receive an email from our editors accepting you to the program and providing you login information. During your first login you will be required to agree to the Terms of Service.

If you have any questions you can always contact us at: support@adsonar.com

Do I have to meet certain criteria to be eligible to participate in the AdSonar for Publishers program?

Yes. You must review our Terms of Service prior to submitting your application to Quigo. You and your site must comply with these policies.

Generally, Publishers with content rich Websites and qualified U.S. based traffic will be accepted.

Is AdSonar for Publishers available internationally?

AdSonar is only available internationally as a licensed platform. For more information, please see AdSonar for Licensees. However, no AdSonar Exchange currently exists for international markets.

For more information about becoming an AdSonar Publisher, please contact us at: support@adsonar.com